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We blacked out. All of us. Simultaneously.

17 July 2025 by
We blacked out. All of us. Simultaneously.
Parivarta:

Recently, some of us were in a meeting with a vendor who said something along the lines of, “We need to leverage our KPIs ASAP to maximize ROI on our B2B SaaS platform while ensuring our SMEs align with the RFP requirements EOD.”


We blacked out. All of us. Simultaneously.


But we know you’ve suffered more. We know there’s an acronym out there that makes your eye twitch every time it lands in your inbox. The one that makes you question your career choices. The one that haunts your Slack notifications.

Maybe one like "BRB, OTP with client”?!? (For those like me who don't get it at lightning speed: Be Right Back, On the Phone with client".

Do share with us examples of such little devils. And do us all a favor by helping bury it. Forever. Because every acronym we bury is one less barrier between what we mean and what we say. Every spelled-out phrase is a tiny victory for clarity. Every abandoned piece of jargon brings us closer to the radical idea that work communication should actually make sense.

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